Free tools
See your business the way Google and AI do.
Check your website, then create the files that help search engines and AI tools understand it. Free, with no sign-up.
Check
Paste a page, a title or some text and see what to fix.
- SEOAEOGEOAI visibility checkerCheck whether Google and AI tools can find, read and trust your website.Open tool
- SEOSearch snippet previewSee how your page title and description could look in search results.Open tool
- SEOHeadline analyzerScore a headline on length, keyword position and clarity, with a plain reason for every point.Open tool
- SEOAEOGEOReadability checkerSee how easy your text is to read, and find the long sentences worth shortening.Open tool
- SEOKeyword density checkerSee which words and phrases your text repeats most, and how often your target phrase appears.Open tool
Measure
Calculators for the numbers behind search and AI visibility.
- GEOAI visibility rate calculatorTurn “mentioned in 12 of 40 answers” into a rate with its margin of error.Open tool
- GEOAI visibility change calculatorCompare two periods and find out whether a rise or fall is real or just normal variation.Open tool
- GEOAI visibility sample size plannerFind out how many AI answers you need before a visibility rate is worth acting on.Open tool
- SEOSEO ROI calculatorModel the return on an SEO budget from your own numbers, and see when it pays for itself.Open tool
Build
Create the files and code that help search engines and AI tools read your site.
- SEOAEOLocal business schema generatorCreate the code that tells search engines who you are, where you work and when you're open.Open tool
- AEOFAQ schema generatorTurn your customers' common questions into clear, structured answers.Open tool
- SEOAEOSchema markup generatorCreate structured data (JSON-LD) for an article, product, event, how-to guide or recipe.Open tool
- GEOAI crawler robots.txt generatorDecide which AI crawlers can read your site, without blocking the ones that send customers.Open tool
- GEOllms.txt generatorCreate a short guide to your website, written for AI tools.Open tool
- SEOURL slug generatorTurn page titles into short, clean web addresses, with accents and punctuation removed.Open tool
Write
Prompts to use in the AI assistant you already have.
What the letters mean
- SEO
- Search engine optimisation: showing up in Google and Bing results.
- AEO
- Answer engine optimisation: being the direct answer to a customer's question.
- GEO
- Generative engine optimisation: being named by ChatGPT, Perplexity and other AI tools.